Attitude change via the peripheral route may be an outcome of ________ like cents-off coupons, free samples, beautiful background scenery, great packaging, or a celebrity endorsement.
A) core route
B) primary inducements
C) functional route
D) secondary inducements
E) passive route

Question

Quizplus · Accepted Answer

Secondary inducements, such as cents-off coupons, free samples, beautiful background scenery, great packaging, or a celebrity endorsement, are external or peripheral cues that can influence attitudes without requiring deep processing of the core message. This concept aligns with the peripheral route to persuasion, where attitude change can occur due to these external, less central factors.

Attitude Change Via the Peripheral Route May Be an Outcome