Which of the following is true of consumer brand beliefs in the context of changing consumer attitudes?
A) Consumers tend to interpret ambiguous information in ways that challenge their preexisting attitudes.
B) Consumers frequently resist evidence that challenges strongly held attitudes or beliefs.
C) The easiest way to change consumer attitudes is to attack longstanding brand beliefs.
D) Consumers generally embrace evidence that challenges strongly held attitudes and beliefs.
E) Brand loyalty is very rare and so it is relatively easy for marketers to change brand beliefs.

Question

Quizplus · Accepted Answer

Consumers often exhibit confirmation bias, meaning they are more likely to accept information that supports their existing beliefs and resist information that contradicts them. This resistance is particularly strong for deeply held attitudes or beliefs, making it challenging for marketers to change consumer attitudes by directly challenging these beliefs.

Which of the Following Is True of Consumer Brand Beliefs