When a person says "I contributed to the American Red Cross because it really helps people in need" or "He tried to persuade me to buy an LED rather than a 3D TV because he'd make a bigger commission," they are providing examples of ________ in action.
A) self-perception theory
B) cognitive dissonance theory
C) attribution theory
D) buyer intention theory
E) attitude theory

Question

Quizplus · Accepted Answer

These statements are examples of attribution theory, which involves explaining the behaviors of oneself or others by attributing them to internal dispositions (personal traits, intentions, beliefs) or to external situations.

When a Person Says "I Contributed to the American Red