In order to reduce ________, consumers can rationalize their purchase decision as being wise, seek out advertisements that support their choice, try to "sell" friends on the positive features of the brand, or look to known satisfied owners for reassurance.
A) post-purchase dissonance
B) emotionally charged states
C) defensive attribution
D) subjective norms
E) attitude formation

Question

Quizplus · Accepted Answer

Post-purchase dissonance refers to the feeling of doubt or anxiety consumers may experience after making a significant purchase. The strategies listed in the question are common ways individuals might try to reduce or justify their feelings of dissonance after making a purchase.

In Order to Reduce ________, Consumers Can Rationalize Their Purchase