According to the principle of ________, consumers are likely to accept credit personally for success and to attribute failure to others or to outside events.
A) subjective attribution
B) internal attribution
C) objective attribution
D) defensive attribution
E) external attribution

Question

Quizplus · Accepted Answer

Defensive attribution is a psychological process by which individuals attribute their successes to internal or personal factors while attributing failures to external or situational factors. This helps protect their self-esteem.

According to the Principle of ________, Consumers Are Likely to Accept