COFFEE MINI CASE: Linda is a heavy coffee drinker and a friend recommends that she try Sunrise Coffee, a new coffee house in town, because it sells delicious coffee. Linda replies that she really prefers to drink her coffee in the peace and quiet of her own home. One morning, Linda is running late and doesn't have time to make herself a cup of coffee, so she stops by Sunrise and is greeted by a cheerful staff and a great-tasting coffee, all of which put Linda in a good mood. Upon arriving at work, a coworker comments on her alert, up-beat attitude that morning. Linda replies that it must be the great weather that day, sunshine after a week of solid rain. The following morning, Linda recalls what a pleasant experience she had at Sunrise and decides to go again.
-In the COFFEE MINI CASE, Linda's new attitude toward and repeat patronage of Sunrise Coffee is a function of the ________ of the tri-component attitude model.
A) utility component
B) affective component
C) defensive component
D) cognitive component
E) conative component

Question

Quizplus · Accepted Answer

Linda's change in attitude and behavior towards Sunrise Coffee is primarily driven by her positive emotional experience (pleasant staff, great-tasting coffee, improved mood), which aligns with the affective component of the tri-component attitude model. This component focuses on feelings and emotional responses.

COFFEE MINI CASE: Linda Is a Heavy Coffee Drinker and a Friend