Sensory adaptation is of concern to national advertisers, who try to continuously change their advertising campaigns. They are concerned that consumers will ________.
A) get bored of their competitors' ads
B) get used to their ads
C) not understand their ads as intended
D) develop positive reactions to their ads
E) become more attuned to competing advertising

Question

Quizplus · Accepted Answer

Sensory adaptation refers to the diminished sensitivity to a stimulus as a consequence of constant exposure to that stimulus. In the context of advertising, this means consumers may become so accustomed to an ad that they no longer notice it, which is why advertisers continuously change their campaigns.

Sensory Adaptation Is of Concern to National Advertisers, Who Try