When an ad for Benetton featured the hands of two men - one black and one white - handcuffed together to promote racial harmony, people perceived that a white man was arresting a black man. This is an example of ________.
A) the halo effect
B) a consumer stereotype
C) the persistence of first impressions
D) effective product positioning
E) perceptual blocking

Question

Quizplus · Accepted Answer

This is an example of a consumer stereotype because the interpretation of the ad relied on pre-existing societal stereotypes about race and criminality, leading to a misinterpretation of the intended message of racial harmony.

When an Ad for Benetton Featured the Hands of Two