If a mobile phone company, Mobile Power, offers a money-back guarantee to offset concerns that the product will not be worth its cost, it is an attempt to help mitigate consumers' perception of ________.
A) functional risk
B) financial risk
C) psychological risk
D) social risk
E) physical risk

Question

Quizplus · Accepted Answer

A money-back guarantee primarily addresses financial risk by assuring customers they can get their money back if the product does not meet their expectations, thus reducing concerns over the cost-value aspect of the purchase.

If a Mobile Phone Company, Mobile Power, Offers a Money-Back