If a consumer is concerned he will be embarrassed when his friends see him with a particular product, he is perceiving ________ risk.
A) financial
B) psychological and social
C) time
D) physical
E) functional

Question

Quizplus · Accepted Answer

Psychological and social risks involve the fear of being judged negatively by others, which aligns with the concern of embarrassment mentioned in the scenario.

If a Consumer Is Concerned He Will Be Embarrassed When