What is the FIFTH step in the positioning process?
A) Create a positioning statement focused on the benefits and value that the product provides.
B) Determine the target market's preferred combination of attributes.
C) Define the market in which the product or brand competes, relevant buyers and competitors.
D) Develop a distinctive, differentiating, value-based positioning concept.
E) Research how consumers perceive competing offerings on relevant attributes.

Question

Quizplus · Accepted Answer

The fifth step in the positioning process is to develop a distinctive, differentiating, value-based positioning concept, which follows after understanding the market, target preferences, and consumer perceptions.

What Is the FIFTH Step in the Positioning Process