Positioning Joy (a fragrance brand) as "the costliest perfume in the world" is an example of ________.
A) premier position
B) positioning against competition
C) umbrella positioning
D) key attribute positioning
E) un-owned perception positioning

Question

Quizplus · Accepted Answer

Positioning Joy as "the costliest perfume in the world" is an example of premier position, as it emphasizes its status as a luxury or top-tier product in its category.

Positioning Joy (A Fragrance Brand) as "The Costliest Perfume in the World