Positioning is more important to the ultimate success of a product than are its actual characteristics.

Question

Quizplus · Accepted Answer

Positioning is crucial because it influences the consumer's perception of a product, which can outweigh the product's actual characteristics in determining its market success. Effective positioning can differentiate a product in a crowded market, appeal to the target audience's desires, and create a strong brand image, all of which are essential for success.

Positioning Is More Important to the Ultimate Success of a Product