Deliberate blurring of figure and ground, as when Absolut Vodka embeds the distinct shape of its bottle in a print image, can result in greater engagement of the audience with the advertisement.

Question

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This technique plays on the Gestalt principles of perception, encouraging viewers to actively engage with the advertisement to discern the embedded image, thus increasing attention and engagement with the content.

Deliberate Blurring of Figure and Ground, as When Absolut Vodka