________ is the process by which a company intentionally changes the distinct image and identity that its product or brand occupies in consumers' minds.
A) Premier position
B) Positioning against competition
C) Repositioning
D) Key attribute positioning
E) Umbrella positioning

Question

Quizplus · Accepted Answer

Repositioning is the correct term for the process where a company intentionally changes the distinct image and identity that its product or brand occupies in consumers' minds, aiming to target new demographics or change the brand's perception.

________ Is the Process by Which a Company Intentionally Changes