The marketer's objective is to far exceed consumers' JND for product improvements in order to engender greater brand loyalty from consumers.

Question

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The marketer's objective is usually to meet or slightly exceed the consumer's Just Noticeable Difference (JND) for product improvements to ensure that the changes are perceived by consumers without overwhelming them or making the improvements too costly. Exceeding the JND by far could lead to unnecessary costs and changes that are not valued by the consumer to the extent of the effort or cost involved.

The Marketer's Objective Is to Far Exceed Consumers' JND for Product