Products and services are often evaluated by the size and direction of the gap between ________.
A) consumer expectations and objective performance
B) the target market and the income of the average consumer
C) consumer expectations and product cost
D) the cost of production and the price at sale
E) the price of the final product and the company's marketing expenditures

Question

Quizplus · Accepted Answer

The gap between consumer expectations and objective performance is a common way to evaluate products and services, as it reflects the difference between what consumers anticipate and what they actually experience.

Products and Services Are Often Evaluated by the Size and Direction