A(n) ________ can take the place of a primary goal when an individual cannot attain a specific goal or type of goal that is expected to satisfy certain needs.
A) specific goal
B) biogenic goal
C) substitute goal
D) secondary goal
E) objective goal
Correct Answer:
Verified
Q2: When Procter & Gamble defines its business
Q3: The category of shopping motivations where consumers
Q4: A negative goal is one from which
Q5: Aggression and rationalization are examples of _
Q6: _ are sought outcomes to be achieved
Q8: Jill gets good grades because her parents
Q9: Individuals who successfully achieve their goals usually
Q10: Successful marketers define their markets in terms
Q11: Failure to achieve a goal often results
Q12: _ are outcomes that consumers seek in
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