Knowing why consumers interact with brands online allows marketers to increase engagement that ultimately leads to sales. What motivates consumers to interact with brands over the Internet?
A) interested in buying and comparing products' features online
B) find personalizing products fun
C) receiving good customer service
D) winning prizes and receiving free product samples
E) all of the above

Question

Quizplus · Accepted Answer

All the options listed are motivations for consumers to interact with brands online. They encompass a range of consumer interests and behaviors, from seeking information and comparing products (A), enjoying personalized experiences (B), valuing customer service (C), to being incentivized by rewards and freebies (D).

Knowing Why Consumers Interact with Brands Online Allows Marketers to Increase