The degree of a consumer's willingness to adopt new products and services shortly after they have been introduced is known as ________.
A) consumer ethnocentrism
B) consumer innovativeness
C) consumer understanding
D) consumer perception
E) consumer materialism

Question

Quizplus · Accepted Answer

Consumer innovativeness refers to the degree to which consumers are willing to adopt new products and services shortly after they have been introduced.

The Degree of a Consumer's Willingness to Adopt New Products