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Qantas Airlines Targets Four Distinct Segments: Coach Passengers, Premium Economy

Question 3

Multiple Choice

Qantas Airlines targets four distinct segments: coach passengers, premium economy, business and first class, and uses ________ to clearly differentiate between the options targeted at each segment.


A) positioning
B) behavioral targeting
C) geographic segmentation
D) reverse targeting
E) countersegmentation

Correct Answer:

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