Consumers' characteristics can be classified as either behavioral or cognitive. In this context, behavioral data can be determined from direct questioning and categorized by a single objective measure. Examples of behavioral data include ________.
A) demographics, gender, and benefits wanted
B) usage rate, level of involvement, and psychographics
C) personality traits, lifestyles, and family life cycle
D) education, quantity of product purchased, and gender
E) level of involvement, awareness of product alternatives, and benefits wanted

Question

Quizplus · Accepted Answer

Behavioral data refers to observable actions or patterns, such as the quantity of product purchased, which can be measured objectively.

Consumers' Characteristics Can Be Classified as Either Behavioral or Cognitive