The process and tools used to study consumer behavior are characterized by the term ________.
A) data analysis
B) data collection
C) consumer research
D) marketing communication
E) consumer complexes

Question

Quizplus · Accepted Answer

Consumer research is the term used to describe the process and tools utilized to study consumer behavior, focusing on understanding their preferences, motivations, and buying patterns to inform marketing strategies.

The Process and Tools Used to Study Consumer Behavior Are