Marketing and consumer behavior stem from the ________, which maintains that the essence of marketing is satisfying consumers' needs, creating value and retaining customers.
A) production concept
B) product concept
C) selling concept
D) societal concept
E) marketing concept

Question

Quizplus · Accepted Answer

The marketing concept focuses on identifying and meeting the needs and desires of consumers, creating value, and fostering long-term relationships. This approach emphasizes the importance of understanding and satisfying customers to achieve business success.

Marketing and Consumer Behavior Stem from the ________, Which Maintains