Successful positioning focuses on communicating the ________.
A) segments that the company views as prospective customers
B) distinct benefits that the product provides
C) retail shelf space the product should occupy
D) competing offerings that are available
E) product instructions for use

Question

Quizplus · Accepted Answer

Successful positioning is about communicating the distinct benefits that the product provides to the target market, differentiating it from competitors' offerings.

Successful Positioning Focuses on Communicating the ________