The four Ps of the marketing mix are ________.
A) product/service, price, place, people
B) potential, price, place, people
C) product/service, price, place, promotion
D) product/service, promotion, potential, price
E) price, purchase, placement, product/service

Question

Quizplus · Accepted Answer

The four Ps of the marketing mix are product/service, price, place, and promotion. This framework is used to help marketers consider everything they have to offer from the perspective of the product or service, its price, the place where it will be sold, and how it will be promoted.

The Four Ps of the Marketing Mix Are ________