The process of dividing a market into subsets of consumers with common needs or characteristics is known as ________.
A) market targeting
B) ethical marketing
C) product positioning
D) market segmentation
E) market stewardship

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.

The Process of Dividing a Market into Subsets of Consumers