Those in favor of socially responsible marketing call on marketers to adopt the societal marketing concept, which requires marketers to ________.
A) minimize production costs in order to offer the product at the lowest price possible
B) aggressively market all products to all segments of society
C) track customer preferences via the Internet to improve customer research databases
D) fulfill the needs of the target audience in ways that improve society as a whole, while fulfilling the objectives of the organization
E) lobby for government regulation of their industries

Question

Quizplus · Accepted Answer

The societal marketing concept emphasizes the need for marketers to fulfill the needs of their target audience in ways that benefit society overall, while also achieving the organization's goals. This approach integrates considerations of social responsibility into marketing practices.

Those in Favor of Socially Responsible Marketing Call on Marketers