Customer profitability-focused marketing ________.
A) tracks costs and revenues of individual customers and then categorizes those consumers into tiers based on consumption behaviors that are specific to the company's offerings
B) minimizes the cost of production in order to offer the product at the best price possible
C) aggressively markets products to consumers who do not necessarily think that they need the product
D) continually updates the product without regard to the needs of the consumer
E) invests money in attracting customers that are very sensitive to price and are not loyal to any given brand

Question

Quizplus · Accepted Answer

Customer profitability-focused marketing involves tracking the costs and revenues associated with individual customers and categorizing them based on their consumption behaviors specific to the company's offerings. This approach helps in identifying the most profitable customers and tailoring marketing efforts accordingly.

Customer Profitability-Focused Marketing ________