CAR MINI CASE: In the early 1900s, Henry Ford made a fortune manufacturing Model T cars and selling them cheaply, making the automobile affordable for a much larger proportion of the population than had previously been the case. He accomplished this by producing only one model of car and doing so cheaply and at high volumes through the utilization of assembly line manufacture. In 1923, General Motors decided to increase its market share in the automobile industry by offering, instead of just one model, as Ford did, a variety of affordable mass-produced models to meet the various differing needs of different types of consumers.
-In the CAR MINI CASE, Ford's business approach exhibited a ________.
A) production concept
B) marketing concept
C) societal marketing concept
D) product concept
E) selling concept

Question

Quizplus · Accepted Answer

Ford's approach is an example of the production concept, which focuses on high efficiency, mass production, and low costs to make products widely accessible.

CAR MINI CASE: in the Early 1900s, Henry Ford Made