Transatlantic Airlines identifies the most profitable customers and offers them specific incentives, a practice known as ________.
A) social marketing
B) customer profitability-focused marketing
C) market targeting
D) market segmentation
E) product positioning

Question

Quizplus · Accepted Answer

Customer profitability-focused marketing involves identifying the most profitable customers and tailoring marketing efforts and incentives specifically to them to maximize revenue and loyalty.

Transatlantic Airlines Identifies the Most Profitable Customers and Offers Them