The Internet offers marketers the ability to customize their products, services, and promotional messages to individual consumers, as seen in how Amazon.com sends emails to customers who are interested in a product category telling them about a new promotional offer.

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The Internet enables marketers to collect detailed data on consumer preferences and behaviors, allowing for the customization of products, services, and promotional messages to individual consumers, as exemplified by Amazon.com's targeted email promotions.

The Internet Offers Marketers the Ability to Customize Their Products