Sophisticated marketers today practice selective relationship building, which can lead to companies rejecting or firing certain types of consumers.

Question

Quizplus · Accepted Answer

Selective relationship building involves focusing on maintaining relationships with customers who are deemed valuable or beneficial to the company, while potentially distancing from or ending relationships with customers who are seen as less profitable or more problematic. This approach can indeed lead to companies rejecting or "firing" certain types of consumers.

Sophisticated Marketers Today Practice Selective Relationship Building, Which Can Lead