The research chemists at MegaClean created a new cleaner that keeps car and truck tires shiny and clean for one year. They believe that this product will be highly successful and will attract customers to purchase their existing line of household cleaning products. This is an example of

Question

Quizplus · Accepted Answer

The complementary effect occurs when the introduction of a new product (the tire cleaner) increases the demand for existing products (the household cleaning products) because the products are seen as complementary or related in the eyes of the consumers.

The Research Chemists at MegaClean Created a New Cleaner That