Coke is planning on marketing a new drink called Very Berry Coke which is a mixture of raspberry and blackberry flavors blended to perfection and added to the highly secret Coca-Cola formula. This new product is expected to reduce the sales of their existing product, Cherry Coke, by $10 million per year. This is an example of a

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This is an example of a substitutionary effect because the introduction of Very Berry Coke is expected to reduce the sales of an existing product, Cherry Coke, indicating that consumers will substitute Cherry Coke with the new Very Berry Coke.

Coke Is Planning on Marketing a New Drink Called Very