A(n) ________ is a brand that is developed by a national-brand vendor, often in conjunction with a retailer, and sold solely by the retailer.

Question

Quizplus · Accepted Answer

An exclusive brand is a brand that is made by a national-brand vendor, often in conjunction with a retailer, and sold exclusively by the retailer. The simplest form of an exclusive brand occurs when a national-brand manufacturer assigns different model numbers and has different exterior features for the same basic product sold by different retailers, but the product is still marketed under the manufacturer's brand.

A(n) ________ Is a Brand That Is Developed by a National-Brand