Which of the following is a drawback of selling private-label merchandise?
A) National brands are far superior to private-label brands.
B) National brands are produced with better quality.
C) Significant investment is needed to develop, manage, and market private-label brands.
D) Gross margins are lower with private-label brands than with national brands.
E) Designing private-label merchandise is only possible for department store retailers.
Correct Answer:
Verified
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A) offer no alternatives for getting
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