In the BCG Matrix, when a division of an organization has a high relative market share and is in a fast-growing industry, it is called a
A) Star.
B) Cash Cow.
C) Cat.
D) Question Mark.
E) Dog.

Question

Quizplus · Accepted Answer

A division with a high relative market share in a fast-growing industry is termed a "Star" in the BCG Matrix. Stars have the potential to generate significant revenue but also require substantial investment to maintain their position and support growth.

In the BCG Matrix, When a Division of an Organization