In the Boston Consulting Group (BCG) Matrix, which strategy would be most appropriate for a division classified as a Dog?
A) Market penetration
B) Market development
C) Product development
D) Retrenchment
E) Forward integration

Question

Quizplus · Accepted Answer

A division classified as a Dog in the BCG Matrix typically has low market share in a low-growth market, making retrenchment a suitable strategy to reduce investment or divest.

In the Boston Consulting Group (BCG) Matrix, Which Strategy Would