Straps Inc. is a leading manufacturer of high-end watches. It is renowned for its reliability and quality and enjoys a monopoly in its home market. It has now adopted a differentiation strategy to expand its business into neighboring countries. Which of the following human resource strategies should Straps Inc. follow to maintain the same momentum in the new markets?

Question

Quizplus · Accepted Answer

To maintain its momentum in new markets, especially with a differentiation strategy that emphasizes reliability and quality, Straps Inc. should prioritize hiring workers capable of providing exemplary customer service. This approach aligns with maintaining the brand's reputation for quality and reliability, which are critical for success in new markets.