Companies such as Mary Kay and Tupperware, which specialize in unconventional ways to reach customers through door-to-door selling and home-sale "parties," use which of the following competitive strategies?
A) Product- or service-driven
B) Market-driven
C) Distribution-driven
D) Sales- and marketing-driven

Question

Quizplus · Accepted Answer

Sales- and marketing-driven strategies focus on building strong relationships with customers through direct sales and personal interactions, which is the approach used by companies like Mary Kay and Tupperware.

Companies Such as Mary Kay and Tupperware, Which Specialize in Unconventional