Organizations need to engage in a competitor analysis as a part of their strategic positioning. Competitor analysis involves all of the following practices EXCEPT
A) identifying whether or not a similar product or service exists.
B) learning if a similar product or service has been released in the past.
C) finding out if a similar product or service has ever failed.
D) identifying the vendors or other stakeholders that support a competitor.

Question

Quizplus · Accepted Answer

Competitor analysis focuses on understanding the products, services, and market strategies of competitors, rather than identifying the vendors or stakeholders that support a competitor. This latter activity is more related to supply chain analysis or stakeholder analysis.

Organizations Need to Engage in a Competitor Analysis as a Part