Marketers generally begin the research process by gathering _____ data.

Name: Marketers generally begin the research process by gathering _____ data.
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Marketers typically start the research process by collecting secondary data, which is information that has already been gathered for other purposes. This approach is often more cost-effective and time-efficient than collecting primary data, which involves gathering new, original information directly from sources.

Marketers Generally Begin the Research Process by Gathering _____ Data