A few years ago,when Nike was charging $140 for a pair of jogging shoes,the company was using a strategy of _____ pricing.

Name: A few years ago,when Nike was charging $140 for a pair of jogging shoes,the company was using a strategy of _____ pricing.
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Question

Quizplus · Accepted Answer

Prestige pricing strategy involves setting a high price to reflect the exclusivity or superior quality of a product, which seems to be the case with Nike's pricing of their jogging shoes.

A Few Years Ago,when Nike Was Charging $140 for a Pair