Personal selling is likely to be the primary component of a firm's promotional mix when:

Question

Quizplus · Accepted Answer

Personal selling becomes a primary component of a firm's promotional mix in situations where transactions are complex and may involve negotiations, such as trade-ins. This is because personal selling allows for direct interaction, which is necessary for explaining the intricacies of the product, negotiating terms, and facilitating trade-ins.

Personal Selling Is Likely to Be the Primary Component of a Firm's