Mass consumption and geographically dispersed markets make advertising particularly appropriate for marketing goods and services aimed at large audiences likely to respond to the same promotional messages.

Question

Quizplus · Accepted Answer

Mass consumption and geographically dispersed markets mean that a large number of people across different locations are potential customers for certain goods and services. Advertising allows for the efficient and broad dissemination of promotional messages to these large audiences, making it an appropriate marketing strategy for reaching individuals likely to have similar responses to the advertisements.

Mass Consumption and Geographically Dispersed Markets Make Advertising Particularly Appropriate