Direct communications, other than personal sales contacts, between buyer and seller, designed to generate sales, information requests, or store or website visits is referred to as direct marketing.

Question

Quizplus · Accepted Answer

Direct marketing involves communications directly from the seller to the buyer without intermediaries, aimed at generating a response in the form of a sale, information request, or visit to a store or website.

Direct Communications, Other Than Personal Sales Contacts, Between Buyer and Seller