A new pizza restaurant recently opened near a college campus and organized a marketing campaign using Pi day - March 14th by delivering free sample pizzas to residence hall common areas and other campus locations. This is an example of:

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Guerrilla marketing involves unconventional, innovative, and low-cost marketing techniques aimed at obtaining maximum exposure for a product. The pizza restaurant's strategy of delivering free sample pizzas to residence hall common areas and other campus locations on Pi day (March 14th) is an example of such a tactic, designed to create buzz and attract attention in a creative and unexpected way.

A New Pizza Restaurant Recently Opened near a College Campus