Compared to other broadcast media, cable advertising is more likely to attract specialized audiences and encourage niche marketing. This characteristic of cable advertising is known as _____.

Question

Quizplus · Accepted Answer

Narrowcasting refers to targeting media messages at specific segments of the public defined by values, preferences, demographic attributes, or subscription. Cable advertising allows for this kind of targeted approach, as cable channels often cater to specific interests or demographics, making it easier for advertisers to reach a specialized audience.

Compared to Other Broadcast Media, Cable Advertising Is More Likely