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You Work for a Clothing Manufacturer Whose Executives Recently Decided

Question 66

Multiple Choice

You work for a clothing manufacturer whose executives recently decided they were going to sever their ties with four of their manufacturing partners in Guatemala due to dismal labor conditions. Your superiors believe this is a public relations-worthy topic, and they want your consumers and stakeholders to know about their decision. ​
Which of the following steps can they take to ensure their various publics are aware of their decision to sever ties with the Guatemalan manufacturers?


A) Use direct marketing
B) Use guerilla marketing
C) Publish a press release
D) Publicize the news on billboards
E) Partner with a magazine to publish the story

Correct Answer:

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